Privacy Notice

Styled by ID is run by Indre Dauniene, trading as Styled by ID, a sole trader based in London, United Kingdom. For the purposes of UK data protection law, Indre Dauniene, trading as Styled by IDis the controller of the personal data described in this notice. In this notice, “we”, “us” and “our” mean Indre Dauniene, trading as Styled by ID.

You can contact us about anything in this notice at hello@styledbyid.co.uk or on +44 7895 883309.

When you contact us. If you use the enquiry form on our website, we receive your name, email address, and, if you choose to give them, your phone number and message. If you email, call, message us on WhatsApp or contact us on Instagram or LinkedIn, we receive the details you send through that channel.

When you become a client. To deliver a styling service we may note your sizes, style preferences, budget, the brands and items you are interested in, appointment details and the address where a session takes place (for example your home, office or hotel). Please only share what you are comfortable sharing; nothing beyond your contact details is required to make an enquiry.

When you browse the website. If you accept analytics and advertising cookies, Google Analytics and Google Ads collect information about your visit, such as the pages you view, how you arrived on the site, your approximate location, and device and browser details. See Cookies and similar technologies.

We do not collect payment card details through this website.

• To reply to your enquiry and arrange a consultation: to take steps at your request before entering into a contract, and our legitimate interest in responding to people who contact us.
• To provide the styling services you book: performance of our contract with you.
• To keep business and tax records: compliance with our legal obligations.
• To understand how the website is used and measure our advertising: your consent, given through the cookie banner. You can withdraw it at any time.

We do not sell your personal data. We share it only with service providers who help us run the business:

• Our email provider: stores the emails you send us and the enquiry form messages we receive.
• Retailers and brands: during personal shopping or sourcing, we may share your name, sizes or delivery details with a retailer, but only to complete a purchase or appointment you have asked for.

We may also disclose data where the law requires it.

Some of our service providers, including Google and Calendly, may process data outside the UK. Where they do, the transfer is protected by safeguards recognised under UK data protection law, such as the UK International Data Transfer Addendum or the UK-US data bridge.

• Enquiries that don’t lead to a booking: deleted within 12 months of our last contact.
• Clients: styling notes are kept while we work together and deleted when you ask or when we stop working together. Invoices and booking records are kept for as long as HMRC requires sole traders to keep business records (currently at least five years after the 31 January self-assessment deadline for the relevant tax year).
• Analytics data: kept by Google according to the retention settings of our Google Analytics account.

Essential storage (always on).We store your cookie choice in your browser’s local storage so we don’t ask again on every page.

Analytics and advertising (only with your consent). Google Analytics and Google Ads set cookies to measure visits and the performance of our adverts. Until you accept, these cookies are not set; Google may still receive basic, cookieless signals (such as the page viewed) so that visits can be modelled in aggregate, as part of Google Consent Mode.

You can change your choice at any time: Cookie settings. You can read how Google uses data from sites that use its services.

Under UK data protection law you have the right to:

• ask for a copy of the personal data we hold about you;
• ask us to correct data that is wrong or incomplete;
• ask us to delete your data;
• ask us to restrict or object to how we use it;
• ask us to send your data to you or another organisation in a portable format;
• withdraw your consent at any time, where we rely on consent.

To exercise any of these rights, email hello@styledbyid.co.uk. We will respond within one month. There is normally no charge.

If you are unhappy with how we have handled your data, please contact us first so we can try to put it right.

We will update this notice if the way we handle personal data changes. The date at the top shows when it was last updated. Our Terms of Service explain how bookings work.